// Kahlúa // Mixing Things Up // Lucky Generals // Initial Creative Concept
With this campaign we helped Lucky Generals win their very first account. Our brief was to make the brand cool again. And our idea was to revisit the brand's cinematic heritage and ask what a top moviemaker would do with Kahlúa and its cocktails. The result is Kahlúa Productions, millions of YouTube views and a 5% sales uplift.
