https://yoncayilmaz.com Yonca Yilmaz Sun, 10 Apr 2022 13:23:04 +0000 https://yoncayilmaz.com en https://yoncayilmaz.com/Information Wed, 18 Mar 2020 08:21:11 +0000 Yonca Yilmaz https://yoncayilmaz.com/Information <img width="2533" height="1349" width_o="2533" height_o="1349" data-src="https://freight.cargo.site/t/original/i/22d85085281443adf4cbcc14dc19e0a67d03bc66bfd8887a8e7be8a99dab464f/IMG_19068.png" data-mid="150551049" border="0" src="https://freight.cargo.site/w/1000/i/22d85085281443adf4cbcc14dc19e0a67d03bc66bfd8887a8e7be8a99dab464f/IMG_19068.png" /> ︎ mail@yoncayilmaz.com +49 157 5099 7407 I’m Yonca. I can’t sing, I can’t juggle and I can’t eat off metal plates. What I can do is I can come up with ideas for global ad campaigns. I can envision the bigger picture and I can express it to suits, directors, photographers, designers and young creatives. I can think in images and craft the art. I can do 90, 60 or 30 second TV scripts about sausages, alcoholic beverages and other basic needs products. Like 360° cameras. I can talk to you in English, German, Spanish and Turkish. And I can touch the tip of my nose with my tongue. I'm a multidisciplinary Creative Director with 12 years of experience, currently freelancing between London, Amsterdam and Berlin. Agencies I’ve worked for Adam&amp;EveDDB, Wieden+Kennedy London, 72andSunny Amsterdam, Netflix, Airbnb, Anomaly Berlin, Jung von Matt, Lucky Generals, Vice Virtue Berlin, DDB Berlin, BMB London, Zalando. Clients I’ve worked on Nike, Adidas, Puma, Tommy Jeans, Indeed, Rimowa, Netflix, Nikon, Mini, Ford, Kahlua, Ancestry, Hugo Boss, Deutsche Telekom, EE, Google, Kahlua, Guiness, Miller Genuine Draft, Capital Xtra, Royal Caribbean, Sainsbury's, Mattessons, Coca Cola, Toyota, ZalandoIf you fancy finding out a bit more about me, feel free to email me or give me a good old fashioned phone call.&nbsp; https://yoncayilmaz.com/Nike-Running Wed, 18 Oct 2017 10:08:00 +0000 Yonca Yilmaz https://yoncayilmaz.com/Nike-Running &nbsp;// Nike // Lauf Nicht Renn // Wieden+Kennedy London // Creative Concept // Art Direction&nbsp; To make running cool again we introduced a city attack campaign that would rebrand running in Berlin and tell the youth: ‘‘Don’t run. Race’’. Celebrating a true racing mindset, we explored the inspiring stories of ten German kids and how they capture the energy to move faster than the rest, to pursue their goals and unleash their full potential. <img width="3522" height="1244" width_o="3522" height_o="1244" data-src="https://freight.cargo.site/t/original/i/ee364a118f47edaad075946430a2c0ce5fa998000a2d41df337a40f8f4301b57/3.png" data-mid="119691513" border="0" src="https://freight.cargo.site/w/1000/i/ee364a118f47edaad075946430a2c0ce5fa998000a2d41df337a40f8f4301b57/3.png" /> <img width="3508" height="1624" width_o="3508" height_o="1624" data-src="https://freight.cargo.site/t/original/i/2909a02ec8538b616cf88bc8ec305146deef937243f401e0e9d05568a9d67663/4.png" data-mid="119691708" border="0" src="https://freight.cargo.site/w/1000/i/2909a02ec8538b616cf88bc8ec305146deef937243f401e0e9d05568a9d67663/4.png" /> <img width="3452" height="818" width_o="3452" height_o="818" data-src="https://freight.cargo.site/t/original/i/a0139d302b766c1c640e6d3e75119602138aecc86e3a2076ca13d135a5d9b2b6/5.png" data-mid="119692508" border="0" src="https://freight.cargo.site/w/1000/i/a0139d302b766c1c640e6d3e75119602138aecc86e3a2076ca13d135a5d9b2b6/5.png" /> <img width="3554" height="1254" width_o="3554" height_o="1254" data-src="https://freight.cargo.site/t/original/i/20631aac8470e2a84c93cb1a99417d80232a9af22f08b294f268e5717ffdb6ec/2.png" data-mid="119692358" border="0" src="https://freight.cargo.site/w/1000/i/20631aac8470e2a84c93cb1a99417d80232a9af22f08b294f268e5717ffdb6ec/2.png" /> https://yoncayilmaz.com/Adidas-Forum Thu, 29 Jul 2021 09:46:59 +0000 Yonca Yilmaz https://yoncayilmaz.com/Adidas-Forum // adidas x Zalando // Platform For All // ZMS // Creative Direction&nbsp; The new adidas Forum was designed to be a platform for all, inviting everyone to be their true self. And since there is no one single definiton of being true to yourself, we created a campaign that explores the meaning behind it. <img width="2945" height="1501" width_o="2945" height_o="1501" data-src="https://freight.cargo.site/t/original/i/8bd5d76dd3b829df49109101102ed7f36ba94beb03e9f6908b95fe88ec85acd2/Forum_Cover_N.png" data-mid="120015305" border="0" src="https://freight.cargo.site/w/1000/i/8bd5d76dd3b829df49109101102ed7f36ba94beb03e9f6908b95fe88ec85acd2/Forum_Cover_N.png" /> <img width="2945" height="1321" width_o="2945" height_o="1321" data-src="https://freight.cargo.site/t/original/i/cbc1f92e2abdc745ff5391df1a76243151109d8bb76e4d6f83488c006bdf6596/Forum_StillsLayout_F2.png" data-mid="119785163" border="0" src="https://freight.cargo.site/w/1000/i/cbc1f92e2abdc745ff5391df1a76243151109d8bb76e4d6f83488c006bdf6596/Forum_StillsLayout_F2.png" /><img width="2945" height="1321" width_o="2945" height_o="1321" data-src="https://freight.cargo.site/t/original/i/3173936802e43d0c3f4fe238cd6cb6c9ad4de97a8ccf24542d6b10881db421b8/Forum_StillsLayout_F1.png" data-mid="119784193" border="0" src="https://freight.cargo.site/w/1000/i/3173936802e43d0c3f4fe238cd6cb6c9ad4de97a8ccf24542d6b10881db421b8/Forum_StillsLayout_F1.png" /> https://yoncayilmaz.com/Adidas-Stan-Smith Wed, 24 Feb 2021 17:52:02 +0000 Yonca Yilmaz https://yoncayilmaz.com/Adidas-Stan-Smith // adidas x Zalando // Stan Smith Forever // ZMS // Creative Direction&nbsp; Knowing that trends are a total enemy to the planet, adidas decided to update the iconic Stan Smith. They kept the same design from 1973 but optimised the materials to make it greener. And we inspired our audience to untrend their wardrobes by travelling through decades to show that the timeless design of the Stan Smith is not a one-off trend. <img width="1920" height="807" width_o="1920" height_o="807" data-src="https://freight.cargo.site/t/original/i/37c69f5f4ec11cbfba45b325c1dcc43aacdbc51f09ecb84a8a2eba79f5f7f3f3/Smith-3.png" data-mid="119795157" border="0" src="https://freight.cargo.site/w/1000/i/37c69f5f4ec11cbfba45b325c1dcc43aacdbc51f09ecb84a8a2eba79f5f7f3f3/Smith-3.png" /> https://yoncayilmaz.com/Tommy-Jeans Fri, 27 Nov 2020 15:40:14 +0000 Yonca Yilmaz https://yoncayilmaz.com/Tommy-Jeans // Tommy Jeans x Zalando // Create Better // ZMS // Creative Direction&nbsp; For today’s youth creativity comes with a purpose: It’s used to create change for the better. So, when Tommy launched a recycled, better denim collection, we wanted to offer Gen Z a platform where they could share their creative knowledge with a wider audience to help them #createbetter, too.Introduction Le Introduction Lea https://yoncayilmaz.com/Puma-Queens Wed, 22 Sep 2021 12:50:14 +0000 Yonca Yilmaz https://yoncayilmaz.com/Puma-Queens // Puma x Zalando // She Moves Us // ZMS // Creative Direction&nbsp; To create hype around Puma’s new sneaker drop we decided to celebrate strong women that stand for one another and see other women’s victories as their own. Real queens, who refuse to compete, who share their glory, who fix each other’s crowns. <img width="2894" height="975" width_o="2894" height_o="975" data-src="https://freight.cargo.site/t/original/i/35b54097e6ad012b2db3f50a5c1f0cdc0ee5f98aafd4194fe6103ca992667070/Q3.png" data-mid="119723212" border="0" src="https://freight.cargo.site/w/1000/i/35b54097e6ad012b2db3f50a5c1f0cdc0ee5f98aafd4194fe6103ca992667070/Q3.png" /> <img width="2894" height="3230" width_o="2894" height_o="3230" data-src="https://freight.cargo.site/t/original/i/8306cda0915861a8acafb2605094e9b64364d5b62ede3cdfaa6a3dae8bed9e11/Puma_StillsLayout_N.png" data-mid="120013872" border="0" src="https://freight.cargo.site/w/1000/i/8306cda0915861a8acafb2605094e9b64364d5b62ede3cdfaa6a3dae8bed9e11/Puma_StillsLayout_N.png" /> https://yoncayilmaz.com/Kahlua Wed, 23 Nov 2016 09:17:32 +0000 Yonca Yilmaz https://yoncayilmaz.com/Kahlua // Kahlúa // Mixing Things Up // Lucky Generals // Initial Creative Concept &nbsp; With this campaign we helped Lucky Generals win their very first account. Our brief was to make the brand cool again. And our idea was to revisit the brand's cinematic heritage and ask what a top moviemaker would do with Kahlúa and its cocktails. The result is Kahlúa Productions, millions of YouTube views and a 5% sales uplift.&nbsp; <img width="3580" height="1716" width_o="3580" height_o="1716" data-src="https://freight.cargo.site/t/original/i/e0da4a796d74a21fa6d840f123ab1ddb279324a7f4819f5e277a104778aad4cc/k2.png" data-mid="119714261" border="0" src="https://freight.cargo.site/w/1000/i/e0da4a796d74a21fa6d840f123ab1ddb279324a7f4819f5e277a104778aad4cc/k2.png" /><img width="3580" height="1540" width_o="3580" height_o="1540" data-src="https://freight.cargo.site/t/original/i/c42e04c2011af2b06ba910e97cb08082661454083efc4dd9e0d8c41e6941f746/k1.png" data-mid="119714265" border="0" src="https://freight.cargo.site/w/1000/i/c42e04c2011af2b06ba910e97cb08082661454083efc4dd9e0d8c41e6941f746/k1.png" /> https://yoncayilmaz.com/Ancestry Thu, 05 Mar 2020 15:13:09 +0000 Yonca Yilmaz https://yoncayilmaz.com/Ancestry // Ancestry // You Are Your Story // Anomaly Berlin // Creative Concept&nbsp; The info in family trees and in DNA can help you gain a new level of understanding yourself. To launch Ancestry in Germany, we created a campaign that aims to show that we embody all those who came before us. https://yoncayilmaz.com/Ford-C-MAX Tue, 31 Mar 2015 17:04:35 +0000 Yonca Yilmaz https://yoncayilmaz.com/Ford-C-MAX // Ford // Lies I Tell My Kids // Blue Hive // Creative Concept // Art Direction&nbsp; With the new C-MAX and its new technologies, Ford were launching a family car that would offer parents something they always need: a way to make family life as easy as possible. We discovered that to do so the average parents tell about 3,000 lies to each of their kids. That’s a lot of lies. And for us, it was a lot of material to start the conversation in an interesting way.&nbsp; <img width="2856" height="918" width_o="2856" height_o="918" data-src="https://freight.cargo.site/t/original/i/6fe398e4afc05bb29d8fc87b06b83871219dae0851982896ea4acf4101dcdc58/Cmax1.png" data-mid="119712053" border="0" src="https://freight.cargo.site/w/1000/i/6fe398e4afc05bb29d8fc87b06b83871219dae0851982896ea4acf4101dcdc58/Cmax1.png" /> https://yoncayilmaz.com/Adidas-Sustainability Sun, 10 Apr 2022 13:23:04 +0000 Yonca Yilmaz https://yoncayilmaz.com/Adidas-Sustainability // adidas x Zalando // Be The Inspiration // ZMS // Creative Direction&nbsp; Every small sustainable choice makes a bigger difference than you’d think –We’re all a walking inspiration. Our fashion choices inspire others and can lead to a chain of change. <img width="2540" height="1536" width_o="2540" height_o="1536" data-src="https://freight.cargo.site/t/original/i/df93a8c2f5c802b500569aac652e90361e409a8a107ae1cdba21f4c0f47da9d7/image_6483441.JPG" data-mid="139232773" border="0" src="https://freight.cargo.site/w/1000/i/df93a8c2f5c802b500569aac652e90361e409a8a107ae1cdba21f4c0f47da9d7/image_6483441.JPG" /> <img width="1000" height="1440" width_o="1000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/12b56a5bb608c3dd40a27af15b42f11314cd75bc37b3775868d4d27bd47f4a0a/unnamed.jpg" data-mid="139232780" border="0" src="https://freight.cargo.site/w/1000/i/12b56a5bb608c3dd40a27af15b42f11314cd75bc37b3775868d4d27bd47f4a0a/unnamed.jpg" /> <img width="1536" height="2304" width_o="1536" height_o="2304" data-src="https://freight.cargo.site/t/original/i/2c54ed3f409c3b58a2e1be61892d2a643db914547d8df6db1a7c64ef65baf05c/image_6483441-2.JPG" data-mid="139232779" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/2c54ed3f409c3b58a2e1be61892d2a643db914547d8df6db1a7c64ef65baf05c/image_6483441-2.JPG" />