https://yoncayilmaz.com Yonca Yilmaz Wed, 15 Apr 2026 09:45:23 +0000 https://yoncayilmaz.com en https://yoncayilmaz.com/Home Wed, 18 Mar 2020 08:21:11 +0000 Yonca Yilmaz https://yoncayilmaz.com/Home https://yoncayilmaz.com/Information Wed, 18 Mar 2020 08:21:11 +0000 Yonca Yilmaz https://yoncayilmaz.com/Information <img width="2533" height="1349" width_o="2533" height_o="1349" data-src="https://freight.cargo.site/t/original/i/22d85085281443adf4cbcc14dc19e0a67d03bc66bfd8887a8e7be8a99dab464f/IMG_19068.png" data-mid="150551049" border="0" src="https://freight.cargo.site/w/1000/i/22d85085281443adf4cbcc14dc19e0a67d03bc66bfd8887a8e7be8a99dab464f/IMG_19068.png" /> ︎ mail@yoncayilmaz.com +49 157 5099 7407 I’m Yonca. I can’t get my kid to eat her veggies.But what I can do is come up with ideas for global ad campaigns. I can envision the bigger picture and express it to suits, directors, photographers, designers and young creatives. I can think in images and craft the art. I can do 90, 60 or 30-second TV scripts about sausages, alcoholic beverages and other basic needs products. Like 360° cameras. I can talk to you in English, German, Spanish and Turkish. And I can touch the tip of my nose with my tongue. I’m a multidisciplinary Creative Director with 13 years of experience, working with international agencies across London, Amsterdam and Berlin Agencies I’ve worked with Adam&amp;EveDDB&nbsp; Wieden+Kennedy London 72andSunny Amsterdam &amp; LA Netflix Inhouse Airbnb Inhouse Anomaly Berlin Jung von Matt Vice Virtue Berlin DDB Berlin BMB London Brands I’ve worked on include Nike, Adidas, Puma, Tommy Jeans, Indeed, Rimowa, Netflix, Nikon, Mini, Ford, Kahlua, Ancestry, Hugo Boss, Deutsche Telekom, EE, Google, Guinness, Miller Genuine Draft, Capital Xtra, Mattessons, Coca Cola, Toyota, ZalandoIf you fancy finding out a bit more about me, feel free to email me or give me a good old fashioned phone call.&nbsp; https://yoncayilmaz.com/Footer Wed, 18 Mar 2020 08:21:11 +0000 Yonca Yilmaz https://yoncayilmaz.com/Footer mail@yoncayilmaz.com&nbsp; https://yoncayilmaz.com/Indeed-1 Wed, 15 Apr 2026 09:45:23 +0000 Yonca Yilmaz https://yoncayilmaz.com/Indeed-1 &nbsp;// Indeed Global // 72andSunny Ams &amp; LA // Creative Concept &amp; EU Team Lead The world of work has flipped upside down, from how people work, to where they work, to what they expect at work. Put simply, the old way of working just isn’t cutting it anymore. So Indeed partnered with 72andSunny to create a new global brand platform. When people looking for better work connect with people offering it, the world works better. United Kingdom France https://yoncayilmaz.com/Nike-Running Wed, 18 Oct 2017 10:08:00 +0000 Yonca Yilmaz https://yoncayilmaz.com/Nike-Running &nbsp;// Nike // Lauf Nicht Renn // Wieden+Kennedy London // Creative Concept // Art Direction&nbsp; To make running cool again we introduced a city attack campaign that would rebrand running in Berlin and tell the youth: ‘‘Don’t run. Race’’. Celebrating a true racing mindset, we explored the inspiring stories of ten German kids and how they capture the energy to move faster than the rest, to pursue their goals and unleash their full potential. <img width="3522" height="1244" width_o="3522" height_o="1244" data-src="https://freight.cargo.site/t/original/i/ee364a118f47edaad075946430a2c0ce5fa998000a2d41df337a40f8f4301b57/3.png" data-mid="119691513" border="0" src="https://freight.cargo.site/w/1000/i/ee364a118f47edaad075946430a2c0ce5fa998000a2d41df337a40f8f4301b57/3.png" /> <img width="3508" height="1624" width_o="3508" height_o="1624" data-src="https://freight.cargo.site/t/original/i/2909a02ec8538b616cf88bc8ec305146deef937243f401e0e9d05568a9d67663/4.png" data-mid="119691708" border="0" src="https://freight.cargo.site/w/1000/i/2909a02ec8538b616cf88bc8ec305146deef937243f401e0e9d05568a9d67663/4.png" /> <img width="3452" height="818" width_o="3452" height_o="818" data-src="https://freight.cargo.site/t/original/i/a0139d302b766c1c640e6d3e75119602138aecc86e3a2076ca13d135a5d9b2b6/5.png" data-mid="119692508" border="0" src="https://freight.cargo.site/w/1000/i/a0139d302b766c1c640e6d3e75119602138aecc86e3a2076ca13d135a5d9b2b6/5.png" /> <img width="3554" height="1254" width_o="3554" height_o="1254" data-src="https://freight.cargo.site/t/original/i/20631aac8470e2a84c93cb1a99417d80232a9af22f08b294f268e5717ffdb6ec/2.png" data-mid="119692358" border="0" src="https://freight.cargo.site/w/1000/i/20631aac8470e2a84c93cb1a99417d80232a9af22f08b294f268e5717ffdb6ec/2.png" /> https://yoncayilmaz.com/Adidas-Forum Thu, 29 Jul 2021 09:46:59 +0000 Yonca Yilmaz https://yoncayilmaz.com/Adidas-Forum // adidas x Zalando // Platform For All // Zalando Studios // Creative Direction&nbsp; The new adidas Forum was designed to be a platform for all, inviting everyone to be their true self. And since there is no one single definiton of being true to yourself, we created a campaign that explores the meaning behind it. <img width="2945" height="1501" width_o="2945" height_o="1501" data-src="https://freight.cargo.site/t/original/i/8bd5d76dd3b829df49109101102ed7f36ba94beb03e9f6908b95fe88ec85acd2/Forum_Cover_N.png" data-mid="120015305" border="0" src="https://freight.cargo.site/w/1000/i/8bd5d76dd3b829df49109101102ed7f36ba94beb03e9f6908b95fe88ec85acd2/Forum_Cover_N.png" /> <img width="2945" height="1321" width_o="2945" height_o="1321" data-src="https://freight.cargo.site/t/original/i/cbc1f92e2abdc745ff5391df1a76243151109d8bb76e4d6f83488c006bdf6596/Forum_StillsLayout_F2.png" data-mid="119785163" border="0" src="https://freight.cargo.site/w/1000/i/cbc1f92e2abdc745ff5391df1a76243151109d8bb76e4d6f83488c006bdf6596/Forum_StillsLayout_F2.png" /><img width="2945" height="1321" width_o="2945" height_o="1321" data-src="https://freight.cargo.site/t/original/i/3173936802e43d0c3f4fe238cd6cb6c9ad4de97a8ccf24542d6b10881db421b8/Forum_StillsLayout_F1.png" data-mid="119784193" border="0" src="https://freight.cargo.site/w/1000/i/3173936802e43d0c3f4fe238cd6cb6c9ad4de97a8ccf24542d6b10881db421b8/Forum_StillsLayout_F1.png" /> https://yoncayilmaz.com/Adidas-Stan-Smith Wed, 24 Feb 2021 17:52:02 +0000 Yonca Yilmaz https://yoncayilmaz.com/Adidas-Stan-Smith // adidas x Zalando // Stan Smith Forever // Zalando Studios // Creative Direction&nbsp; Knowing that trends are a total enemy to the planet, adidas decided to update the iconic Stan Smith. They kept the same design from 1973 but optimised the materials to make it greener. And we inspired our audience to untrend their wardrobes by travelling through decades to show that the timeless design of the Stan Smith is not a one-off trend. <img width="1920" height="807" width_o="1920" height_o="807" data-src="https://freight.cargo.site/t/original/i/37c69f5f4ec11cbfba45b325c1dcc43aacdbc51f09ecb84a8a2eba79f5f7f3f3/Smith-3.png" data-mid="119795157" border="0" src="https://freight.cargo.site/w/1000/i/37c69f5f4ec11cbfba45b325c1dcc43aacdbc51f09ecb84a8a2eba79f5f7f3f3/Smith-3.png" /> https://yoncayilmaz.com/Tommy-Jeans Fri, 27 Nov 2020 15:40:14 +0000 Yonca Yilmaz https://yoncayilmaz.com/Tommy-Jeans // Tommy Jeans x Zalando // Create Better // Zalando Studios // Creative Direction&nbsp; For today’s youth creativity comes with a purpose: It’s used to create change for the better. So, when Tommy launched a recycled, better denim collection, we wanted to offer Gen Z a platform where they could share their creative knowledge with a wider audience to help them #createbetter, too.Introduction Le Introduction Lea https://yoncayilmaz.com/Adidas-Sustainability Sun, 10 Apr 2022 13:23:04 +0000 Yonca Yilmaz https://yoncayilmaz.com/Adidas-Sustainability // adidas x Zalando // Be The Inspiration // Zalando Studios // Creative Direction&nbsp; Every small sustainable choice makes a bigger difference than you’d think –We’re all a walking inspiration. Our fashion choices inspire others and can lead to a chain of change. <img width="2540" height="1536" width_o="2540" height_o="1536" data-src="https://freight.cargo.site/t/original/i/df93a8c2f5c802b500569aac652e90361e409a8a107ae1cdba21f4c0f47da9d7/image_6483441.JPG" data-mid="139232773" border="0" src="https://freight.cargo.site/w/1000/i/df93a8c2f5c802b500569aac652e90361e409a8a107ae1cdba21f4c0f47da9d7/image_6483441.JPG" /> <img width="1000" height="1440" width_o="1000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/12b56a5bb608c3dd40a27af15b42f11314cd75bc37b3775868d4d27bd47f4a0a/unnamed.jpg" data-mid="139232780" border="0" src="https://freight.cargo.site/w/1000/i/12b56a5bb608c3dd40a27af15b42f11314cd75bc37b3775868d4d27bd47f4a0a/unnamed.jpg" /> <img width="1536" height="2304" width_o="1536" height_o="2304" data-src="https://freight.cargo.site/t/original/i/2c54ed3f409c3b58a2e1be61892d2a643db914547d8df6db1a7c64ef65baf05c/image_6483441-2.JPG" data-mid="139232779" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/2c54ed3f409c3b58a2e1be61892d2a643db914547d8df6db1a7c64ef65baf05c/image_6483441-2.JPG" /> https://yoncayilmaz.com/Puma-Queens Wed, 22 Sep 2021 12:50:14 +0000 Yonca Yilmaz https://yoncayilmaz.com/Puma-Queens // Puma x Zalando // She Moves Us // Zalando Studios // Creative Direction&nbsp; To create hype around Puma’s new sneaker drop we decided to celebrate strong women that stand for one another and see other women’s victories as their own. Real queens, who refuse to compete, who share their glory, who fix each other’s crowns. <img width="2894" height="975" width_o="2894" height_o="975" data-src="https://freight.cargo.site/t/original/i/35b54097e6ad012b2db3f50a5c1f0cdc0ee5f98aafd4194fe6103ca992667070/Q3.png" data-mid="119723212" border="0" src="https://freight.cargo.site/w/1000/i/35b54097e6ad012b2db3f50a5c1f0cdc0ee5f98aafd4194fe6103ca992667070/Q3.png" /> <img width="2894" height="3230" width_o="2894" height_o="3230" data-src="https://freight.cargo.site/t/original/i/8306cda0915861a8acafb2605094e9b64364d5b62ede3cdfaa6a3dae8bed9e11/Puma_StillsLayout_N.png" data-mid="120013872" border="0" src="https://freight.cargo.site/w/1000/i/8306cda0915861a8acafb2605094e9b64364d5b62ede3cdfaa6a3dae8bed9e11/Puma_StillsLayout_N.png" />